Intel is phasing out Pentium and Celeron brands. They will be replaced by Intel Processor, which will be called chips in laptops from 2023 .
The change should make it easier for buyers to choose budget devices. At the same time, Intel will continue to use the Core, Evo and vPro brands for flagship products .
“Whether for work or play, the importance of the PC has only become more apparent as the torrid pace of technological development continues to shape the world. Intel is committed to driving innovation to benefit users, and our entry-level processor families have been crucial for raising the PC standard across all price points. The new Intel Processor branding will simplify our offerings so users can focus on choosing the right processor for their needs,” explained Josh Newman, Vice President and Interim General Manager, Intel Mobile Client Platforms.
The demise of the Pentium brand comes almost 30 years after its introduction . Processors under this name were first released in 1993 and were first used in top-end desktop PCs, after which they moved to laptops. Since 2006, Intel has mainly used the Core brand for its flagship chips, while the Pentium line has been repurposed into the mid-range segment.
Celeron, in turn, was launched on the market as a much more affordable and less productive solution for low-cost PCs. The first chip under this brand was released in 1998 and was based on the Pentium II. Now Celeron processors are mainly used in Chromebooks and low-end laptops.