Phil Spencer makes it very clear how Microsoft Xbox intends to continue expanding and investing in the gaming market.
During the recent interview with CNBC, Phil Spencer confirmed that Xbox is not done with the acquisitions yet , and plans to continue to grow as other teams and companies join, similar to what competitors are doing.
In the same interview in which he confirmed that Microsoft has no plans to raise the price of the Xbox Series X and Series S , Phil Spencer reported that Microsoft cannot think it can slow down from the point of view of competition in the market. The head of Microsoft Gaming reported that this is also an attitude shared by competitors, such as Sony and Tencent.
“This is such a competitive market, I don’t think we get to press pause on anything,” Spencer said during the interview. “Tencent is the largest gaming company on the planet today and they continue to heavily invest in gaming content and game creators.” He added that “Sony is a larger business than we are in gaming today and they continue to invest. When you look at the investments that we’ve made, it’s a highly, highly competitive market,” he continued. “We strive to be a major player here. We want to deliver great content for our players and we’re going to remain active, whether that’s investing in our internal teams that are already building great games that people know and love, whether it’s building new partnerships.”
The idea, therefore, is that Microsoft intends to continue to expand in the field of video games, even after the maxi-acquisition of Activision Blizzard, waiting for it to go through. In this regard, we have seen how the maneuver has passed to phase two of the investigations in the United Kingdom, receiving the praise of Sony , which has strongly opposed the acquisition.