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The PlayStation producer fights for unwavering access to the Call of Duty series and other Activision Blizzard titles. It turns out, however, that cooperation with the Japanese brand is extremely profitable for Americans. There are gigantic revenues at stake.
The head of the Xbox brand recently released a statement regarding the acquisition of Activision Blizzard, in which he provided the PlayStation community with access to the most popular shooter for the next several years . Unexpectedly, Jim Ryan reacted sharply to the news, revealing details of the deal , which is insufficient for the Japanese giant.
From the point of view of Activision Blizzard, the case was assessed by Daniel Ahmad, senior analyst at Niko Partners, who said that in 2020 Sony accounted for 17% of the total net revenue of the publisher of the Call of Duty series, or about $ 1.37 billion. Apple (15%) was in second place, Google closed the podium (14%), while Microsoft (11%) was in fourth place.
Although the Japanese lost their leading position to the two remaining competitors a year later, in 2021 Sony and Microsoft were the two largest customers in terms of gross receivables, providing 22% and 20% respectively.
If the takeover is successful, the Redmond giant will not be able to easily give up such large sums. Undeniably, Sony is an important customer for Activision Blizzard, but when the biggest hits such as Call of Duty, Diablo, Overwatch are available in the Xbox Game Pass catalog, many players will consider buying Xbox and subscribing.
