Xbox Game Pass is profitable for Microsoft , Xbox CEO Phil Spencer confirmed in an interview with The Wall Street Journal .
Spencer did not specify how long Microsoft has been making money from the subscription service, but noted that Xbox Game Pass accounts for about 10-15% of today’s revenue for Microsoft’s gaming division .
On consoles, the growth of subscribers has now slowed down, but on the PC, on the contrary, it is actively growing. Spencer notes that this is natural, because there are more computer users in the world.
“We’re seeing incredibly growth on PC… on console I’ve seen growth slow down, mainly because at some point you’ve reached everybody on console that wants to subscribe,” Spencer said.
Spencer doesn’t expect Xbox Game Pass to be Microsoft’s main revenue driver – he expects the subscription service’s revenue to remain in the 10-15% range for the foreseeable future. There is no talk of any jump to 60-70%.
According to Spencer, the most money in the industry today is shareware games – this is the most popular business model. At the same time, Microsoft plans to develop in different directions and thanks to different offers – subscription, traditional sale of games on PC and consoles, free games, cloud gaming on smartphones and TVs, sales of consoles and accessories.