The giant from Redmond is preparing to acquire Activision Blizzard, with which he has extremely promising and extensive plans. During the last interview, Satya Nadella revealed his plans for the creators of Call of Duty, Overwatch, Warcraft or the latest installments of the Crash Bandicoot series.
The acquisition of Activision Blizzard was one of the biggest industry announcements of the past month. A lot of emotions were aroused not only by the amount of transactions, the number of IPs that will be under the wings of Microsoft Gaming or the potential opportunities to revive forgotten brands, but also further projects of the corporation. In a recent interview with journalists from The Financial Times, Satya Nadella commented on an interesting point and said he was not concerned that the purchase would be blocked by the Federal Trade Commission .
At the same time, the head of Microsoft added that it is Activision Blizzard that will allow the company to create “the next Internet”. This phrase directly relates to your plans to build your own metaverse. The CEO mentioned that he wants to put “people, places, things in a physics engine” and the concept will be somehow related to games.
“You and I will be sitting on a conference room table soon with either our avatars or our holograms or even 2D surfaces with surround audio. Guess what? The place where we have been doing that forever . . . is gaming.”.
Microsoft intends to offer players the opportunity to create their own spaces where their avatars will be transferred – with various things, people and places.
“Now, we can start dreaming [that] through these metaverses: I can literally be in the game, just like I can be in a conference room with you in a meeting. That metaphor and the technology . . . will manifest itself in different contexts. “
So far, the words of the representative of the American company seem very enigmatic, but let’s wait for the next news about the metaverse. Leverage of Activision Blizzard brands can only help attract a larger audience.