Microsoft has filed a patent for a system for inserting in-game banner ads into titles available on the Xbox Cloud platform.
Microsoft has filed a patent that provides specifications for a system for inserting banner ads into games available on the Xbox Cloud platform. The trademark dates back to last May, but was only made public a few days ago.
Perhaps connected to the news regarding the Xbox Game Pass subscription with reduced price advertising, this mechanism could prove to be more invasive than hoped, but clearly it will be necessary to see whether or not it will materialize.
The indications in the text of the patent are clear: we are talking about an “advertising space” that appears superimposed during the game, obviously located in a portion of the screen that is not occupied by the interface or interferes with the actions performed by the user in the scope of experience.
“The overlay stream is configured to provide an advertisement without interrupting the gameplay or having to modify the underlying game itself,” continues the document, which hypothesizes the possibility of placing these banners in points that the player cannot reach and with which it cannot interact.
In short, beyond the rumors it seems that something is actually moving on the advertising front on Xbox Game Pass as part of a reduced-price subscription, whether it’s just streaming or all the content in the catalog.