Electronic Arts may soon reveal a new era in the history of its soccer games. The New York Times has confirmed the astronomical amount that FIFA wants for a license from EA and the situation may mean that FIFA 23 will not actually appear on the market.
Electronic Arts is facing a big problem, as the company is expiring its license for the name “FIFA” next year, so the International Football Federation is negotiating a new deal with the developer.
The company has even suggested a name change , and registered trademarks show that EA is getting ready for an alternative , but only the details presented by The New York Times show all sides of the competition.
Tariq Panja confirmed from sources familiar with the case that FIFA wants more than twice as much for the contract with EA. According to the details received, the corporation is to pay over $ 1 billion for the World Cup series (four-year contract).
The problem is not only the gigantic amount, but also the Federation’s approach, which not only wants much more money, but also intends to limit the licensing possibilities. Developers are to receive the name only for the game itself, and EA wants to use it in other projects – for example, stadiums or digital products.
” Talks have stalled,” but it is not just EA that is facing the problem, as Gianni Infantino (President of FIFA) needs this money to be able to carry out his new project of an extended World Cup. We should hear more about the situation by the end of the year, because EA should be signaling the first information about next year’s game by this time.
It is also worth mentioning that FIFA wants over $ 1 billion for the mere use of the names “FIFA” and “FIFA World Cup” – EA yesterday confirmed that it took care of the licenses for players and the game .