Netflix is focusing more and more on anime. Success is great in Japan, but also in the rest of the world.
Netflix has revealed that anime success is big on the platform, both in Japan and around the world. It also revealed the percentages of viewers who viewed animation products in 2021. It also indicated how many anime are on the way in the next 12 months.
The information was shared during AnimeJapan 2022 , the largest anime convention in Japan. Kohei Obara, anime creative director at Netflix, explained that “Anime is one of the cornerstones of our investment in Japan, watched by nearly 90% of our members here last year. At the same time, interest in anime has grown worldwide, and more than half of our members globally tuned into it last year. From diversifying our slate to bringing back fan favorites, we want to continue growing our members’ discovery and love for anime, both in Japan and around the world with this next chapter of anime on Netflix.”
Netflix, during the event, indicated that 40 anime are on the way, counting both completely new and old series repurposed to fans.
Recall that Netflix is known for its “simplified” view counts, such as the two minute rule (if a viewer watched a show for two minutes, it counted as a view, like a full view). Beyond the shared percentages, it is undeniable that Netflix is increasingly focusing on anime even at a global level, an example is the Scott Pilgrim series .