The next television series from Marvel Studios on Disney+ is coming to theaters. This is the information that has come out publicly.
One of the episodes of the upcoming Marvel Studios TV series on Disney+, I Am Groot , is coming to the big screen soon. It will do so exclusively at El Capitan Theater , a movie theater located on Hollywood Boulevard (Los Angeles, United States). This has been confirmed by the cinema chain itself on its social networks . “Magnum Opus,” will screen before select Thor: Love and Thunder showings from July 18-24. It is something very exclusive.
As you can see, a new poster for the Marvel series on Disney+ is included in the ad . The poster lets us know the kind of adventure that the Guardians of the Galaxy character will experience in the short film. It remains to be seen if, after the exclusivity of El Capitan Theater, the studio will publish it online so that all UCM fans can enjoy Groot ‘s new adventures in the shared universe.
A slightly… exceptional marketing tactic
This ad for El Capitan Theater is truly amazing. Both because of the novelty of this type of distribution and because of the extreme narrowness with respect to its release date. “Magnum Opus” won’t take long to reach fans sooner or later, but now it’s going to do so in an extremely restricted way. Not only is the Marvel Studios short film based on the Disney+ series limited to a single theater for a relatively short window, but the episode also plays before a specific screening each day. At very specific times . It’s all pretty weird…
Marvel Studios has made similar moves before, such as when it announced that the trailer for Avatar: A Sense of Water would be released exclusively in theaters, ahead of screenings of Doctor Strange in the Multiverse of Madness . However, this tactic found its way into theaters around the world, allowing Disney to promote the next installment in the James Cameron saga while encouraging a mixed audience to see Sam Raimi ‘s film . With the Groot series on Disney+, it has put too big a “stocks”, limiting it to a city, a cinema and specific sessions.